At a press conference to introduce Afrosport TV in Lagos on Tuesday, July 26, 2022, from left to right: Victor Isikhuene, Afrosport Head of Digital; Adeola Ogundele, Afrosport Acting Managing Director; Angela Nweke, Operations Manager; and Deji Omotoyinbo, Afrosport Production Partner.
AfroSport TV, Africa’s first continental Free to Air (FTA) sports channel, has pledged to connect with the over a billion sports lovers in Africa who have hitherto been denied access to high-quality sports content because they do not subscribe to pay television.
Speaking to sports editors in Lagos on Tuesday, Mr. Adeola Ogundele, the acting managing director of AfroSport, said that AfroSport TV was created out of compassion for the more than a billion ardent sports fans in Africa who have largely been ignored on a continent that has contributed so much to international sports entertainment. According to him, it is past time that Africa was honored for the significant contribution that its children and grandchildren have made to the world of sport, and AfroSport TV will play a vital part in making sure that Africa receives the recognition it deserves in the sporting world.
The 24-hour TV channel is offering a focal point for sports lovers on the continent to enjoy, engage in, and participate in local and international sporting dialogues, according to Ogundele, who said that AfroSport’s ultimate goal is to become Africa’s top sports media hub.
Ogundele explained the importance of the Channel to advertisers by using figures that showed only 15% of sports fans were reachable by cable platforms, which meant that advertisers had previously been unable to reach 85% of their audience who had been neglected by pay-TV platforms. He claimed that free-to-air multi-platforms are currently used to reach this 85% of sports enthusiasts.
The head of AfroSport claimed that AfroSport TV provides free access to all of its programs across Africa, honors former African athletes, preserves the continent’s cultural heritage through sport, motivates the next generation of Africans, highlights current African athletes, and serves as a platform for engagement for sports fans everywhere.
According to Pedro, the channel has made a conscious effort to provide viewers with high-caliber content, like the CAF Champions League, Men’s and Women’s AFCON, Top Basketball Leagues throughout the World, and Seira A.
AfroSport Now and Fan’s Connect, two of the channel’s original productions, are both fun and educational. Fan’s Connect is the channel’s endeavor to engage fans in Africa and the rest of the world on its linear and digital platforms, while AfroSport Now is a daily bi-hourly sports news update that acts as a catch-up for those who missed a live broadcast.
Ogundele continued by saying that the strategic partnership between AfroSport and the African Union of Broadcasters has allowed them to reach over a billion sports lovers with their unrivaled ability to distribute throughout 25 African nations. He declared that the Channel is prepared to collaborate closely with broadcasters to guarantee the supply of top-notch sports content across the continent while also offering assistance with sales and marketing prospects.